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Matt Seiden, at 5’8” too short for point guard despite his considerable ball-handling skills, settled for Washington University instead. From there, he headed for Nabisco, where he stole warm Oreos off the production line and learned product sales and marketing from the inside. This client-side perspective, his business acumen and his remarkable ability to be liked while speaking unpleasant but necessary truths, makes Matt the “1st call” for senior clients past and present. He and his wife Wendi have abandoned their suburban nest and returned happily to the Upper West Side. Matt’s dog, Cooper, is Seiden’s Chief Morale Officer—his Instagram account can be found here.