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Shari is part of Seiden’s New Product Labs. She harnesses consumer trends, research and insights to create brand architectures, positionings, portfolio strategies and new products ideas for Bayer’s skincare portfolio of brands including Coppertone, A+D and Lotrimin. Prior to Seiden, Shari helped launch mcgarrybowen’s healthcare practice, managing Viagra, Chantix and Geodon for Pfizer. Before that, she led the P&G Old Spice and Pillsbury businesses at Saatchi & Saatchi.