Builders of the Good Life
“Builders of the Good Life”
Step inside any Wingate Residence and you’ll immediately say to yourself, “Oh, yeah. I could live here.” That’s just how beautiful, warm and cultured life at Wingate is. Why? Because Wingate has been run for three generations by a family who knows a whole lot about building beautiful buildings and treating their residents like family. So, to capture the good life at Wingate in just 30 seconds we bucked category norms, tapped into the aura of Fred and Ginger, and danced viewers through Wingate’s brand story.
STRATEGY, CREATIVE DEVELOPMENT & PRODUCTION, MEDIA PLANNING & BUYING