CPR to the Beat
Public Health Announcement
“CPR to the Beat”
Do you know CPR? Most of us want to know but don’t, and those who do know, need a refresher every once and a while. It’s all about getting that rhythm right. So what better way than to tap into the world’s largest online music platform to do just that?
Leveraging Spotify’s public playlist database, we created a one-of-a-kind playlist based on songs that have 100 beats-per-minute, just the right tempo to keep you “Stayin’ Alive”! To reach the widest audience possible, our playlist crossed all genres. At launch, Spotify noted that it was the cleverest use of their platform they’ve ever seen. Music to our ears.
STRATEGY, CREATIVE DEVELOPMENT & IMPLEMENTATION