Mobile Stroke Treatment Unit
NewYork-Presbyterian wanted to raise awareness of its Mobile Stroke Treatment Unit, basically an ambulance crammed with high-tech imaging and treatment equipment and specialists that goes straight to the victim’s home. Complex technology, but a simple idea: instead of waiting until you get to the hospital, have the hospital come to you. Visual sleight-of-hand and intricate CGI brings the idea to life. This campaign won us the Gold at the Healthcare Advertising Award.