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About

Strategy
Technology
Creative

Seiden is a mission-driven marketing agency based in the flatiron district of NYC. We combine strategy, technology and creative to produce award-winning work that moves our clients’ business forward. On top of that, we add in old-fashioned common sense, honest communication and a few office dogs to keep it real. 

Seiden Possibilities

Seiden’s consulting group, Seiden Possibilities, is led by Dr. Susan Small-Weil. The group includes dedicated strategy and innovation specialists committed to delivering real-world possibilities for growth. To learn more about Seiden Possibilities, click here.

Team

  • Kyle Baker
    Junior Art Director

    Kyle Baker

    Junior Art Director

    Meet Kyle! He is Seiden’s Jr. Art Director which means he is in charge of creative problem solving both visual and situational for our clients. In his free time, Kyle likes to practice his culinary skills on the grill. So, if you’re ever in the area and looking for some good eats, just stop by with a couple of brews and he’ll take care of the rest.

  • Kate Charles
    Chief Strategy Officer

    Kate Charles

    Chief Strategy Officer

    Kate Charles is responsible for keeping clients up to speed on trends and finding ways to keep their business relevant amidst constant consumer change. Before joining Seiden, Kate ran Insights & Planning groups at 360i and Hall & Partners. 

    https://www.linkedin.com/in/katepaulincharles

  • Meredith Cohen
    Director of Production

    Meredith Cohen

    Director of Production

    Meet Meredith! She is Seiden’s Director of Print Production which means she is in charge of working with internal and external teams to produce beautiful work. And, in order to get that beautiful work out the door on time, she always has a plan B…C, and D!

  • Jess Conahan
    Integrated Assistant Media Planner

    Jess Conahan

    Integrated Assistant Media Planner

    Jess is the Integrated Assistant Media Planner which means she’s responsible for helping plan and buy across all types of media — oh and, keeping everything organized. Jess is constantly up for a challenge, especially if it involves the incredibly difficult task of petting all the dogs that come into the office.

  • Dario Cosmelli
    Account Director

    Dario Cosmelli

    Account Director

    Howdy!  Dario is our Account Director, which means he effectively manages our client’s business by ensuring delivery of top-notch work, always adhering to his “everything matters” mentality.  Think of him as our Swiss Army knife… no job too large or too small that he can’t figure out a solve.

  • Stephen Feinberg
    Chief Creative Officer

    Stephen Feinberg

    Chief Creative Officer

    Steve Feinberg turns copy points into images and words and events that people care about. Steve has created award-winning and business-changing work for P&G, AT&T, General Motors, and Continental Airlines.

    https://www.linkedin.com/in/stephen-feinberg-0a195b4/

    https://stephen-feinberg.com/

  • Olivia Fiasconaro
    Account Executive

    Olivia Fiasconaro

    Account Executive

    Meet Olivia! As an Account Executive she is responsible for overseeing campaigns from start to finish. She prides herself on getting the job done not only efficiently but most importantly, gracefully.

  • Marni Fink
    Group Strategy Director

    Marni Fink

    Group Strategy Director

    Meet Marni. As a Group Strategy Director, she partners with clients to meet their unique challenges, bringing new insightful ideas that are real-world possible. Clients say our meetings are a delightful break in the day where they get to feel inspired, think big and have some fun.

  • Debra Frohlinger
    Brand Strategist

    Debra Frohlinger

    Brand Strategist

    Meet Debra! Debra is passionate about learning, understanding and embracing the real people who interact with our brands. Because she knows so much about what inspires and motivates people, she is the resident Shark in this Tank.

  • Gennady Gómez
    Director of Digital Strategy

    Gennady Gómez

    Director of Digital Strategy

    Hello World, this is Gennady! He is Seiden’s Director of Digital Strategy, which means he’s in charge of helping our clients leverage digital tactics to effectively meet (and crush) campaign goals. While digital tools and platforms come and go, learning how they impact human behavior is always quite insightful. 

  • Ryan Graf
    Creative Copywriter

    Ryan Graf

    Creative Copywriter

    G’day! Ryan is a creative copywriter who writes copy creatively. Hailing from the land of the Hemsworths, Ryan’s life in the States is a constant battle between American English and British English spelling. No matter the war of words while proof-reading, he is always able to bring his unique wit to work and strengthen a brand with the power of an idea.

  • Eric Houseknecht
    Executive Creative Director

    Eric Houseknecht

    Executive Creative Director

    Eric Houseknecht helps our talented writers and art directors bring their ideas to life. Eric has worked at Gyro in New York, Woolley Pau in the U.K., and freelanced in France. But he was born in Texas.

    https://www.linkedin.com/in/eric-houseknecht-a397758/

  • Joanna Kim
    Junior Art Director

    Joanna Kim

    Junior Art Director

    As a junior art director, Joanna covers layouts, visual assets and original designs for creative campaigns. Our office dogs love her best.

  • BJ Kraska
    Senior Digital Project Manager

    BJ Kraska

    Senior Digital Project Manager

    Say “hey!” to BJ. He is the agency’s digital producer, managing the creative process with web and video developers to ensure that what you see out there in the digital world meets and exceeds the client’s, and Seiden’s, standard. Having a background in art and copy editing, he serves as an additional set of reliable eyes to have everything in its place before it leaves Seiden’s doors.

  • Preethi Mahadeviah
    Associate Creative Director

    Preethi Mahadeviah

    Associate Creative Director

    This is Preethi. As an associate creative director at Seiden, she comes up with the most compelling ways to communicate what your brand can do for your audience. As a writer, she puts it down in words. Because she knows words. She has the best words. 

  • Fran Massaro
    Office Manager

    Fran Massaro

    Office Manager

    Meet Fran! She is Seiden’s Office Manager of 25 years! When clients come to Seiden for a meeting, she always makes them feel welcome and at home. When she greets you at the door, she is always up for a good story about the Mad Men Days of advertising.

  • Eva Ng
    Controller

    Eva Ng

    Controller

    This is Eva Ng. Eva is our controller and has been responsible for all the financial and accounting operations of our business for the last 23 years. TWENTY-THREE. Which means that not only is she an out-and-out Seidenite and a wealth of knowledge about history, but she knows where all the bodies are buried.

  • Kirsten Nicholas
    Account Executive

    Kirsten Nicholas

    Account Executive

    As an Account Executive, Kirsten coordinates and manages campaign work for her client. She keeps everyone on their toes while also keeping them well-fed with her delicious homemade baked goods.

  • Alaina Paciulli
    Director of Integrated Media & New Business

    Alaina Paciulli

    Director of Integrated Media & New Business

    Alaina Paciulli is responsible for connecting people with relevant brand content anywhere and everywhere they consume it, and providing maximum bang for the buck in the process. Before joining Seiden 10 years ago, Alaina worked at Y&R, Horizon Media, and Media Kitchen.

    https://www.linkedin.com/in/alaina-paciulli-621b721/

     

  • John Ploetz
    Group Strategy Director

    John Ploetz

    Group Strategy Director

    John Ploetz alchemizes consumer insights, marketplace trends, and scientific insights into category-disrupting possibilities. In his formative years, John was that super-strategic account management guy at FCB, Pedone & Partners and Deutsch.

    https://www.linkedin.com/in/john-ploetz-6771313/

  • Kati Schultheis
    Director of Account Services

    Kati Schultheis

    Director of Account Services

    Kati Schultheis develops and maintains strong client relationships with a mix of Midwestern niceness and a relentless drive to deliver. Kati is a homegrown talent, having been at Seiden for most of her career, with a detour at Heartbeat Ideas on a variety of pharmaceutical clients.

    https://www.linkedin.com/in/kati-schultheis-19b1a231

  • Liza Seiden
    Project Supervisor

    Liza Seiden

    Project Supervisor

    Meet Liza! She is a Project Supervisor which means clients and colleagues turn to her for inspiration and execution when launching and managing projects. So, if you ever feel like grabbing a drink to chat about all the great projects happening at Seiden, she’d be happy to cover the tab.

  • Matt Seiden
    President, CEO

    Matt Seiden

    President, CEO

    Matt’s goal is to be senior clients’ first call to help them think through and solve marketing business problems. His brand side experience at Clairol and Nabisco and his time serving on corporate boards give him a unique perspective into how to partner with clients and move their business forward.

    https://www.linkedin.com/in/matt-seiden-76b9942/

  • Jovan Sekulovski
    Production Artist

    Jovan Sekulovski

    Production Artist

    Meet Jovan! He is Seiden’s Production Artist which means he takes the approved creative concept and designs it so each layout fits across all media. He’s a master at all Adobe programs, knows 3D design, and is always up for a good chat about the Philadelphia Eagles.

  • Rob Shiers
    Integrated Media Supervisor

    Rob Shiers

    Integrated Media Supervisor

    Meet Rob! He is Seiden’s Integrated Media Supervisor which means (at a top level) he plans, executes, and optimizes media plans to best meet his clients’ business objectives. So, if you feel like kicking back and talking KPIs and analytics, Rob’s your guy!

  • Maciek Skorek
    Associate Creative Director

    Maciek Skorek

    Associate Creative Director

    Meet Maciek. He is an Associate Creative Director which means he is responsible for the visual aspects of an advertising campaign and coordinates the work of the artistic and design staff. There is really nothing funny about his role. Just kidding.

  • Susan Small-Weil
    Chief Planning Officer

    Susan Small-Weil

    Chief Planning Officer

    Susan Small-Weil heads our consulting arm, Seiden Possibilities, to spark a wide range of unexpected ideas that can thrive within real-world limitations. Before Seiden, Susan oversaw the Planning department of Warwick Advertising and the Consumer Psychology group at McCann.

    https://www.linkedin.com/in/susan-small-weil-2792093/

  • Michelle Talis
    Account Executive

    Michelle Talis

    Account Executive

    Hey there! As an Account Executive, Michelle Talis’ role is to move the pieces of a campaign along with the most winning of attitudes as well as the gentlest of nagging.  But, her true strength lies in writing an email with just the right number of exclamation points!

  • Kristen Vinges
    Integrated Assistant Media Planner

    Kristen Vinges

    Integrated Assistant Media Planner

    Meet Kristen! She is Seiden’s Assistant Integrated Media Planner which means she is responsible for planning and buying across all media tactics. She has the memory of an elephant, which means she’s always on top of deadlines and campaign launch dates!

Clients