WE ARE SEIDEN, the mission-driven advertising agency from a little island called Manhattan. We concept, create and distribute content across all media to deliver real results for our clients. And not just any clients. We collaborate with a wide range of brands and organizations who all have one thing in common. They’re on a mission to make the world better, just like us. Check us out and you’ll see what we mean.
WE BUILD BRANDS
THAT MAKE THE
WORLD BETTER.
THAT MAKE THE
WORLD BETTER.
In 2023, we launched a highly-targeted social media recruitment campaign for VNS Health to help solve the home health aide crisis in New York State, which is the worst in the country. In just two months, recruitment is up 1000% and new hires are up 400%. So, do you have what it takes to be a home health aide, too? Check out our film and see.
CREATIVITY THAT
DELIVERS RESULTS
DELIVERS RESULTS
InteliSwab
#1 FOR FAMILIES
VNS Health
WE’RE NEIGHBORS
NewYork-Presbyterian
UNMASKING A KILLER
Wingate Living
BUILDERS OF THE GOOD LIFE
NewYork-Presbyterian
AMAZING THINGS
MEET THE CAPTAINS
Matt Seiden
President, CEO
Matt is the founder and agency CEO. While working on iconic haircare products at Clairol and cookies at Nabisco (two experiences that he loved), Matt realized that he wanted something different- he wanted to work with brands that truly made a difference in the world. Hence, the idea of creating a mission driven agency was born. Matt is so proud of the agency that continues to dynamically evolve, and the client partners who he gets to work closely with.
Jon Sayegh
Chief Creative Officer
Jon is a writer, director and iconic brand builder with over two decades of global experience delivering award-winning campaigns for A-list clients such as P&G, GlaxoSmithKline, Allergan and AARP - to name just a few. As managing partner at Seiden and hands-on creative lead, Jon is on a never-ending mission to make ideas that actually matter for brands that matter. Simple as that.
Alaina Paciulli
Director of Integrated Media & New Business
Alaina leads our media planning and buying teams with over two decades of experience. She is a “Jane of all trades” with broad expertise in all digital and traditional media. As managing partner at Seiden, Alaina brings expertise in healthcare service, pharmaceutical, consumer goods, and B2B marketing. Alaina built a team of result driven experts who are passionate about finding new and innovative opportunities for our clients.
Kati Schultheis
Director of Account Services
Kati develops and maintains strong client relationships with a mix of Midwestern niceness and a relentless drive to deliver. She works hands-on with clients to develop their brand strategies and execute multi-channel campaigns down to the details. Kati is a homegrown talent, having been at Seiden for most of her career after meeting Matt at their shared alma mater, Washington University in St. Louis.
OUR CLIENTS
Our Experience
CONNECT WITH US
If you think Seiden might be able to help your organization, Kati’s the person to talk to! That’s her email below. She responds day and night. Just ask our clients.
