BUILDERS
OF THE GOOD LIFE
The Mission

Many people have strong reservations about assisted living residences, and picture negative connotations about what they are like. But step inside any Wingate Residence and you’ll immediately say to yourself, “Oh, yeah. I could live here.” That’s just how warm and cultured life at Wingate is.

The Solution
We tapped into the aura of Fred and Ginger, and danced viewers through our residences and brand story, inviting them to see the good life for themselves.
What We Did

STRATEGY

POSITIONING

LOGO

DESIGN

CREATIVE/CONTENT

SITE DESIGN/SEO

PRODUCTION

MEDIA PLANNING

MEDIA BUYING