AMAZING THINGS
The Mission
Tell the world all about the amazing things going on at NewYork-Presbyterian through the real stories of their patients. But do it in a way that doesn’t feel like every other testimonial you’ve ever seen. In other words, tell an authentic story in thirty seconds.
The Solution
A campaign so quiet, honest and stripped down, it cuts through the clutter of broadcast and billboards every time you see it.
What we did
STRATEGY
DESIGN
CREATIVE/CONTENT
PRODUCTION
MEDIA PLANNING
MEDIA BUYING
