THE UBER OF
TAXI INSURANCE
The Mission

Every year, TLC drivers in NYC have a questionably short window to renew their insurance for the following year. For many of these drivers, English is their second language and they work insanely long hours, yet they must still rely on contacting brokers directly to get an insurance quote. That’s just no way to treat a gig worker in the digital age.

The Solution
Using highly targeted outdoor and digital/geo-fencing tactics, our quick-hit contextual ads allow drivers to scan and save on insurance right from their phones. Today, Inshur is a preferred vendor of UBER.
What We Did

STRATEGY

DESIGN

CREATIVE/CONTENT

PRODUCTION

MEDIA PLANNING

MEDIA BUYING