We Will Never Stop
St Bernards Healthcare
“We Will Never Stop”
Just one month before the pandemic put the U.S. on lockdown, we proudly launched “We Will Never Stop” all across Northeast Arkansas during Super Bowl LIV. Our grassroots campaign features real people and patients of this tight-knit community. In the months that followed, the campaign’s poignant “tagline” resonated on an even deeper level, becoming a real-life rallying cry for the hospital staff during its most difficult moments.
Over two and a half years later, there’s just no stopping “We Will Never Stop.” Our message continues to grow with the hospital’s latest offerings, from Women’s Health to cutting-edge cancer care and everything in-between.
STRATEGY, CREATIVE DEVELOPMENT & PRODUCTION,
MEDIA PLANNING & BUYING