A HIGHER AESTHETIC STANDARD

Geisinger was launching a new advanced aesthetics practice and needed a brand that could stand apart in a crowded market. Our mission was to create a sophisticated identity and campaign that reflected the trust and clinical expertise of a leading health system while offering a clear alternative to the trendy, promotional tone of today’s med spas. So, we created Get a Closer Look.

Built around striking extreme close-ups of individual facial features paired with emotionally-driven statements mined directly from social media listening and research, the campaign has shifted the conversation from traditional med spas and reinforced the expertise and credibility of a trusted name like Geisinger across Pennsylvania.