SEE THE SIGNS OF SJÖGREN’S

Johns Hopkins was expanding its leadership in Sjögren’s disease with an institute dedicated to research, education, and specialized care. They needed a campaign that would raise awareness among both patients—90% of whom are women—and the healthcare professionals who treat them but often overlook the obvious signs.

We created The Signs of Sjögren’s, a fully integrated campaign spanning patient and professional audiences across digital, social, web, out of home, and healthcare channels. The result was a distinctive campaign that stood apart from the category, inspired audiences to take a moment of pause, and reinforced Johns Hopkins’ leadership in Sjögren’s research and care.

Overall, the campaign was seen just under 6 million times, drove more than 245,000 visits to the landing page, and generated more than 350 hours of total time on page.