UNMASKING
A KILLER
The Mission
What’s happening at the frontiers of medicine is incredible, and our client NewYork-Presbyterian is at the forefront. But even for the world’s best doctors, explaining immunotherapy and its true potential to patients can be incredibly complex.
The Solution
Groundbreaking animation that captures the imagination, with 382 million earned media impressions, 5.5 million social media impressions, and a click-through rate 21x better than the industry average.
What We Did
STRATEGY
DESIGN
CREATIVE/CONTENT
SITE DESIGN
PRODUCTION
MEDIA PLANNING
MEDIA BUYING
*Clio Winner
