#1 FOR
FAMILIES

To help fight the pandemic, we needed to bring OraSure’s remarkably simple COVID-19 test to market at the lightning speed of an FDA Emergency Use Authorization. And we needed to truly stand for something in a fast-growing category with no brand differentiation.

We carved out our white space by showing social media just how easy InteliSwab is, and proving it’s #1 status for families everywhere. Today, InteliSwab is just one of two COVID-19 tests selected by the U.S. government to supply schools nationwide.