125 YEARS OF
HEALING BEYOND MEDICINE 125 YEARS OF
HEALING BEYOND MEDICINE

After five years of building the We Will Never Stop brand platform, St. Bernards turned to us to celebrate its 125th anniversary. Our challenge was to honor more than a century of service while creating a campaign that looked forward, reminding the community that healing has always been about more than medicine.

125 Years of Healing Beyond Medicine, an integrated anniversary campaign, spanned film, print, outdoor, digital, environmental graphics, and a commemorative coffee table book chronicling the health system’s remarkable history. Digitally, the campaign generated more than 1.5 million impressions, 33,000-plus clicks, and nearly 200 hours of video views across social platforms.