DO RIGHT.
WEAR A MASK

Just three months into the pandemic, our hometown was being ravaged by COVID-19. Our clients were at the epicenter of it all. We knew we had to do more than just say thank you to the people who were keeping us safe.

The day after the ban on filming in NYC was lifted, we proactively put on our masks, turned on our cameras and created a PSA that spoke an honest, non-polarizing voice about why New Yorkers should wear a mask.