FOR THE ONES WHO CARED FOR YOU

The Mission

There comes a moment when the roles begin to change. The people who always looked after us now need someone to look after them. VNS Health wanted families to know they wouldn’t be facing that moment alone.

The Solution

For the Ones Who Cared for You embraces real vintage family photographs to spark memories before audiences ever read a word. The campaign stood apart in a category filled with polished healthcare imagery, and resonated with our audiences in a big way. The result was a substantial increase in web inquires and call volume that led to an extension of the campaign.

What we did

STRATEGY

ALL CHANNEL CREATIVE

PRODUCTION

VNS Health Private Pay print advertisement featuring an archival family photograph.
VNS Health Private Pay print advertisement featuring a second archival family photograph.
A sequence of VNS Health Private Pay social posts built around authentic family memories.
VNS Health Private Pay social post featuring a father and his children. VNS Health Private Pay social post featuring adult children caring for their parents. VNS Health Private Pay social post featuring a family memory.